YELLOWBRICKROAD is a company whose purpose is to create social change through communications. We are a place where cause, commerce and communication come together to address the many issues affecting our country. We collaborate with companies to improve lives and bottom lines. We work with the world's largest media companies to motivate audiences toward a more positive future. We partner with non-profits to apply the best practices from the private sector to the greatest public good. And we work with government to innovate the way they communicate. One hundred percent of our work goes towards advancing issues that are important to making a difference in the lives of American families.

We are building a network of people and organizations who strive to BE the change they wish to see in this world rather than just talk about it. They are solutions-oriented individuals and organizations who believe in the power of collaboration and the need to be open minded to opposing views. We believe that industry, government, media and pro-social organizations are not competing forces or contradictory entities, but rather they are equal partners in a community designed to help our children unleash their potential.

Importantly, we all believe communication can change the world.

Whether a work of fiction, an inspired speech, a grass roots message or a full-fledged campaign, we believe that communication doesn’t just inspire change, it creates it. Creating change via communication requires many of the same qualities that travelers to Oz were searching for: courage, intelligence and heart. Intelligence to understand the science behind behavior change, the heart to empathize with people and treat their problems as our own and the courage to design innovative messages, tools and outlets to empower them to change.

Our flexible and nimble organization allows us to work with partners during almost any stage of their communications development process. We have designed and implemented complex research projects to inform strategic development and provided single day consultations on how to optimize existing strategy. We have created social marketing brands for others to bring to market and developed soup to nuts integrated communications campaigns that we have introduced to the world ourselves.

What we do isn't just about making logos or press releases. It's about making a difference. The medium isn't our message. Change is.