How We Work
We believe designing change is equal parts science and art. We deal with complex issues that can’t be overcome with a silver bullet or a clever public service announcement. It requires both a disciplined and systematic approach designed with a compelling aesthetic appeal. It stands to reason then that we draw inspiration from architecture, which is the art and science of design.

As architects of change, we believe that programs we design must deliver on three areas:

  1. Function: What is the change that this program is intending to achieve?
  2. Inspiration: Will what we build cause others to use the information and tools to change?
  3. Sustainability: Are we building something that can stand the test of time and lead to long-term change?

Like the work of the architect, ours is a highly collaborative process, drawing upon many types of expertise. We have developed innovative communication tools that build upon important work done in both private sector and public communications.

Our approach consists of four key strategic drivers: Engage, Discover, Inspire, and Design. Individually, they are critical ways in which we collaborate. Collectively, they form a powerful process. We frequently engage noted experts, authors and social scientists to ensure that we understand the complexity of human behavior in order to develop communications that don’t just reinforce accepted beliefs but address the cognitive dissonance that is often beneath the surface.