Whether you are a corporation, a media company, a non-profit organization or a member of government, we all must face the question of how “cause and commerce” best come together. How do we as a society reconcile a free market economy with the greater social good? How do we as individuals do our job and do “good”? We are uniquely familiar with the challenges that surround these questions. Companies are looking to do more than just write a check. They want to invest in products, causes and relationships that will build both goodwill and profit. Non-profits are seeing the need to improve the sophistication with which they promote themselves in order to compete in an attention-starved economy. They are moving beyond just trying to find funding to needing to secure mutually beneficial partnerships. Government is realizing that spending a dollar today investing in innovative communications programs that stress prevention and education can save three dollars in treatment down the road and improve lives in the process.

Our experience working in this arena is unparalleled. We have worked with all of these constituencies to develop programs that have resulted in both financial benefit and societal betterment. We are the primary architect of this country’s most successful youth public health initiative, VERB. We have collaborated with the CDC, HHS, Congress, corporations, media companies and community organizations to create a campaign that has seen unprecedented cooperation AND results.

There is wonderful work being done today. And many companies and organizations dedicate a tremendous amount of resources to improving their communities. Still too many people view these programs with an eye towards what they are not doing versus what they are. To this end, we can leverage our experience to ensure that your programs are having their optimal effect and are receiving the proper recognition among your key constituencies.